SALES MANAGEMENT AND CUSTOMER RELATIONSHIP MANAGEMENT
Market behaviour is constantly changing. Customers are expecting more level of service quality and customized products.
Discovering, attracting, and acquiring new customers while retaining current ones is vital, but difficult without a proper tool. Lack of visibility inside the selling cycle and over the history with a certain client, lack of adapted communication, low transparency in terms of market segmentation may lead to loss opportunity and drive a business out of the market.
The solution allows the orchestration of the information and the available rules in order to adopt the most efficient decisions and selling initiatives.
The goal is focused on improving the lead generation, new client acquisition and client retention through:
- Cross Sell / Up Sell;
- Offers and dedicated benefits packages;
- Selling actions, after the first contact, proposed automatically by the system;
- Time-to-market and offer conversion acceleration;
- Efficient administration and management of selling failures ;
- Contextualizing offers and messages.
PHASES - APPROACH
Defining business concept and creating the application involved the following steps:
- Business Analysis;
- Implementing and integrating systems;
- User Acceptance Testing;
- User trainings;
- Go Live support;
- 24/7 Maintenance.
60% decrease in costs for New Client Acquisition
ABANDON RATE DECREASE
70% decrease in the abandon rate
60% increase in New Client Acquisition, compared to the same period of the year before
OLD ACCOUNTS REACTIVATION
Exploiting the selling fails by reactivating 50% of the old accounts
Increasing the sales towards existing clients by 50%, compared to the same period of the year before